BIGGEST EVER "THIS WEEK ONLY" END OF MONTH SALE!

[Andrew Moore]

It also begs the question why OCUK seem to generally be more expensive than their competitors with GPU's. They got battered for price on release of the 7970 for example. 3GB 580's was another example.

Chinese new year, who has 7970 stock because it wasnt sold at low single digit margin? OcUK and pretty much not a soul else which was a very wise move by Gibbo as stock is exceptionally limited for the next few weeks/months etc.

If you have a sought after item you can charge a premium if its difficult to get a hold of. As soon as a line becomes EOL prices can go up too. Its playing the game in a sensible way that earns a company money and a reasonable margin. Playing an over all profit to as little as 1% or so is exceptionally risky and for what ever reason some of our competitors do this and have very little to show for it.

There are websites out there that allow you to pay to see how well a company is doing. Its easy to take a look if your that curious.

 

[JAGRocks09]

It also begs the question why OCUK seem to generally be more expensive than their competitors with GPU's. They got battered for price on release of the 7970 for example. 3GB 580's was another example.

How many of the other e-tailers had stock on release though? allot of the places which showed lower prices were pre-order only.

Edit: Beaten to it

 

[Gibbo]

It also begs the question why OCUK seem to generally be more expensive than their competitors with GPU's. They got battered for price on release of the 7970 for example. 3GB 580's was another example.

It is simple economics of supply and demand. If a competitor with say a total stock of 20 cards wants to sell the product at nearly cost to try and get some market share, they are free to do so.

We have not only had more stock than anyone else which is easily proved by the fact we've never run out and had the best in stock range on the net since launch too. Only ourselves and one other which rhymes with Ebay got good stockings on 7970.

We don't always aim to be the cheapest, but at the same time we deliver a lot more than said competitors, a few examples are a class leading next day delivery service, this NEXT DAY service is also free to forum members. This truly massive forum, early previews of the latest products informing you all of how they perform even before press sites, example of this is the 7950, we were the first in the world to post up such results of overclocking, flashing and benchmarks. Then we pride ourselves on our service levels and the simple fact you can come on these very forums and get in touch with a member of staff even out of working hours.
Our competitors simply can't compete with this, so if that means were £20 or so more on a £500 graphics card, well I have to say I'd be paying the £20 more everyday because I know I will be looked after and secondly because I know the folks at OcUK are true enthusiest who risk their own necks by bringing information on the latest kit before anyone else.

 

[The Deuce]

There are websites out there that allow you to pay to see how well a company is doing. Its easy to take a look if your that curious.

you made the statement, I merely asked you to prove it.

We have not only had more stock than anyone else which is easily proved by the fact we've never run out and had the best in stock range on the net since launch too. Only ourselves and one other which rhymes with Ebay got good stockings on 7970.

maybe that's because you can't shift the stock due to your high pricing

We don't always aim to be the cheapest, but at the same time we deliver a lot more than said competitors, a few examples are a class leading next day delivery service, this NEXT DAY service is also free to forum members. This truly massive forum, early previews of the latest products informing you all of how they perform even before press sites, example of this is the 7950, we were the first in the world to post up such results of overclocking, flashing and benchmarks. Then we pride ourselves on our service levels and the simple fact you can come on these very forums and get in touch with a member of staff even out of working hours.

Other etailers also offer this service for free, you just have to know where to look.

Our competitors simply can't compete with this, so if that means were £20 or so more on a £500 graphics card, well I have to say I'd be paying the £20 more everyday because I know I will be looked after and secondly because I know the folks at OcUK are true enthusiest who risk their own necks by bringing information on the latest kit before anyone else.

think i'd sooner spend less for the same product tbh. maybe this is why you all flaunt your porches and lambos on here...just a thought

 

[B1gbeard]

Chinese new year, who has 7970 stock because it wasnt sold at low single digit margin? OcUK and pretty much not a soul else which was a very wise move by Gibbo as stock is exceptionally limited for the next few weeks/months etc.

If you have a sought after item you can charge a premium if its difficult to get a hold of. As soon as a line becomes EOL prices can go up too. Its playing the game in a sensible way that earns a company money and a reasonable margin. Playing an over all profit to as little as 1% or so is exceptionally risky and for what ever reason some of our competitors do this and have very little to show for it.

There are websites out there that allow you to pay to see how well a company is doing. Its easy to take a look if your that curious.

I don't like to get into a debate about pricing as this is the OCUK forums but I think the issue here is that the average punter like myself has no idea of any of what goes on behind the scenes. The only thing we have to go on is the price that is marked up on the website.

If company x is 10%, 15% or 20% cheaper than company y then the case may be that company x is selling at 1% profit which as you say, what's the point apart from getting traffic on the site. This then gives the customer an idea of the margin company y is making. If company x is making more than 1% then this makes company y look even worse in the customers eye. I think the company claiming to be the number 1 for GPU's in the UK should have been more competitive price wise on release of a new GPU (within reason of course).

Another example would be the Benq 2420. You guys are now out of stock and the price has gone up to 299. I haven't looked at all products of course but I have to say that in relation to the 7970 and now the Benq, I have not noticed your competitors do this when stock has run out. You may have a perfectly good business reason why these practices occur but to us looking to buy the product, it does not look like good practice.

Anyway I hope you don't take it the wrong way as I guess it's just customer feedback from someone who has used your company for many years.

 

[B1gbeard]

It is simple economics of supply and demand. If a competitor with say a total stock of 20 cards wants to sell the product at nearly cost to try and get some market share, they are free to do so.

We have not only had more stock than anyone else which is easily proved by the fact we've never run out and had the best in stock range on the net since launch too. Only ourselves and one other which rhymes with Ebay got good stockings on 7970.

We don't always aim to be the cheapest, but at the same time we deliver a lot more than said competitors, a few examples are a class leading next day delivery service, this NEXT DAY service is also free to forum members. This truly massive forum, early previews of the latest products informing you all of how they perform even before press sites, example of this is the 7950, we were the first in the world to post up such results of overclocking, flashing and benchmarks. Then we pride ourselves on our service levels and the simple fact you can come on these very forums and get in touch with a member of staff even out of working hours.
Our competitors simply can't compete with this, so if that means were £20 or so more on a £500 graphics card, well I have to say I'd be paying the £20 more everyday because I know I will be looked after and secondly because I know the folks at OcUK are true enthusiest who risk their own necks by bringing information on the latest kit before anyone else.

I've used OCUK for many happy years and think this forum is amazing. In some ways for you guys it's a double edged sword as we can come on here and vent which we can't do anywhere else. For that alone its worth an extra £20 or so.

As a customer just giving feedback, sometimes we see practices that seem a bit off and appear to go beyond just adding an extra £20.

I really hope this means you'll be pretty competitive on the 7950 price (not stupidly of course).

 

[Subliminal Aura]

Thread derailed ....

Getting back OT - When will shell be modelling the "This Week Only" specials ?
I'm certain it would make for a massive boost to sales

 

[B1gbeard]

How many of the other e-tailers had stock on release though? allot of the places which showed lower prices were pre-order only.

Edit: Beaten to it

The 3-4 I looked at had stock. Not sure where you were looking. Anyway sorry, back on topic.

 

[Gibbo]

you made the statement, I merely asked you to prove it.




maybe that's because you can't shift the stock due to your high pricing




Other etailers also offer this service for free, you just have to know where to look.



think i'd sooner spend less for the same product tbh. maybe this is why you all flaunt your porches and lambos on here...just a thought

AMD visited us yesterday, the message was pretty clear from them, we've sold more 7970 in the UK than any other Etailor and by a considerate margin. Am I going to post the figures here, of course not its confidential information and not for public viewing. So shifting stock is certianly of no issue.

Other Etailors may have forums, but its clear OcUK has the best community which is simply proved by the amount of online realtime members and registered members. Plus our forums are well governed and a safe place for all, which is more than can be said for other forums.

Our competitors also own flash cars too, I guess were all doing rather well.

 

[4T5]

OcUK has the best community which is simply proved by the amount of online realtime members and registered members.

Sorry to be the one to say it but OcUK pricing has Nothing at all to do with the Quality Forums & Community.
Please don't use the Community to win your arguments as We the Community support OcUK for Nowt Unlike you that gets Paid & was Bribed to leave OcUK & Bribed to come back.
Your Loyalty is bought with pound coins so Back off.

 

[iTek]

Sorry to be the one to say it but OcUK pricing has Nothing at all to do with the Quality Forums & Community.
Please don't use the Community to win your arguments as We the Community support OcUK for Nowt Unlike you that gets Paid & was Bribed to leave OcUK & Bribed to come back.
Your Loyalty is bought with pound coins so Back off.

:chuckles - what a comment fella.

Got to agree though with some of the pricing, to be fair I always search other sites before OcUK because I generally dont classify them as one the cheapest or biggest suppliers, however every now and then you have some great deals. Some of the other sites also offer cashback incentives which again is great.

 

[Silenced]

Most of the time I find that OcUK are the cheapest, especially after free postage, now and then yes others are cheaper. The fact is I've had a good impression from OcUK ever since I've bought from them. The first time I bought from the buyer of the 5th letter of the alphabet (Hopefully I can count + do my alphabet :S) I got the wrong item delivered, had to send it back (Couldn't fault them getting it collected) but then had to wait 2 weeks whilst I was told it had been sent out, only to find it wasn't in stock and had to wait, was a very annoying experience for me and I'll think twice before buying from there again.

And another thing, the forums on here are the best around, I've not seen any other similar e-tailor with such a good forum as this, you post a topic for help, within at least 30 minutes you will have one if not more replies.

Edit: On a random and just thought of note, OcUK you should update your website so it's much nicer looking, along with the forums! Bring it into Web 2.0 land? This also reminds me why I don't buy from another e-tailor, the one that you use to get a picture of paper onto your PC. Their website is appalling, I find it so hard to navigate which pushes me away from sales. Nicer looking website + Easy to use = More conversion?

 

[liamcrane]

If OCUK have an item that is £3-£4 more expensive than somewhere else or even more sometimes i will still buy it from here mainly due to there quality service and support as well as the good prompt delivery service

 

[Gibbo]

Sorry to be the one to say it but OcUK pricing has Nothing at all to do with the Quality Forums & Community.
Please don't use the Community to win your arguments as We the Community support OcUK for Nowt Unlike you that gets Paid & was Bribed to leave OcUK & Bribed to come back.
Your Loyalty is bought with pound coins so Back off.

True but at the same time don't expect us to be the cheapest, OcUK brings you more than competitors.

Plus our forums are a huge positive for many customers simply because customers know they can get in touch with staff via the forums quite easily, even out of working hours time, this is a big positive service wise.

OcUK also run this community, ensure its a safe place to be, run frequent competitions and give regular insights into the latest technology and help is always on hand as well by several staff and voluntary moderators/admins.

Me moving backwards and forwards has nothing to do with bribary or money, only myself and the parties involved know the truth.
If I was only interested in money as you put it, then I'd no longer be at OcUK, but life is not all about money, I'd rather do a job I enjoy and have fun doing rather than a higher paid job where I would simply be bored.

 

[4T5]

I don't moan about prices I was just a little put out at the way you responded earlier.
I understand & Respect your position at OcUK there is No question at all that you do a brilliant job whilst there but Loyalty is not respected when it is payed for.

 

[Gibbo]

I don't moan about prices I was just a little put out at the way you responded earlier.
I understand & Respect your position at OcUK there is No question at all that you do a brilliant job whilst there but Loyalty is not respected when it is payed for.

How is it paid for?

I was at OcUK for 8 years, there was than a little internal scuffle which caused a few issues, which was not soley money related. I then came back up North for less money after my break.

Am sorry my loyality is not paid for, if it was I'd now be at another competitor who offered me an additional 33% to my current salary about 6 months ago to go work for them, I declined at stayed at OcUK.

Don't presume you know everything or you know me, as you don't.
My heart as always being with OcUK, its why I've returned and when I did was actually on less than my previous employment.

 

[4T5]

You get wages to be at OcUK I am here just because I want to be, I am Loyal you are an Employee, Admittedly a good one so no need to get the **** it's only my opinion after all.

Anyway I've said my bit & won't derail any longer.

 

[Gibbo]

You get wages to be at OcUK I am here just because I want to be, I am Loyal you are an Employee, Admittedly a good one so no need to get the **** it's only my opinion after all.

Anyway I've said my bit & won't derail any longer.

Well I'm not going to work for free, no one would.

Of course I get paid, all your gonna do now is give Spie ideas thinking he can get all staff working voluntary and free for him.

 

[Subliminal Aura]

.... and package received .... That's less than 24hrs from the moment I clicked buy. Thanks again OcUK.

Adding to the pile of boxes on my desk that I just can't be arsed to build

EDIT: ps I need 3 x 2500k and a few more SSDs

 

[Jay794]

I'm trying to talk myself out of buying a SSD, but it's not going well lol

As far as pricing goes, I just googled the SSD I want and OCUK is the cheapest

It's annoying having money lol

BTW, talking of jobs, I've emailed OCUK several times about the marketing exec position and had no reply