That is not what has happened according to what I'm seeing over the net, the pirates were able to play it online without authorisation before the official release.
Yeah not sure about the multiplayer part, some people say they can play the pirated versions multplayer online, some are saying it's lan only.
Doesn't that virtual lan 'hamachi' software pretty much allow pirated versions to be played online whatever the DRM games use anyway?
So just not sure whether pirates can connect to 2k games achievements servers, match making system etc. Maybe they wish they'd paid the extra and used Games For Windows Live now or done a deal with Steam.
Pretty sure it will still sell well, the 4 pack deal is very good value and reviews seem positive, good luck to them.