Brewdog shares?

caff

caff

caff

Soldato
Joined
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Hi,

Not sure if the best place for this discussion, but there are a lot of real/craft ale fans here so here we go!

What does everyone think about buying into Brewdog shares? Seems to be £47.50 a share. I kind of like the idea - as a beer, I'm not a huge fan but they seem to be making ground in opening bars around the UK and getting into supermarkets, and I see they have bars opening in Germany so it could be the start of a revolution over there.

Any thoughts appreciated on this as an investment opportunity.

C
 
I looked at it a while ago and I'm sure when I did a bit of digging their share valuation put them on par with Anheuser-Busch and ahead of Heineken brewery which seems VERY optimistic to me...

Like anything investment wise though, its up to the person investing to decide whether its worth it. And in true sods law if you invest then the shares will probably tick along slowly but if you dont they will turn into the biggest beer comapny in the world :p
 
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I have some but you need to read more on it. Its not an investment as such as you won't get dividends and you can't sell the shares.

It more like a loyalty scheme where you get discounts and the heads up on future products. I love their beer and they are promoting others too, helping out the little guys as it were. I enjoy the bars I've been into (staff are really friendly and actually know about beer) and they are getting bigger every year.

I only bought a pair of shares at the time but its saved me a fair bit so far with all the discounts. Next delivery due tomorrow. Only invest if you intend to drink and enjoy the beer.

Their AGM is in April. Shareholders only, they have beer, a few talks and rock music. All AGM's should be like this. Will be going next year as can't make it this time.
 
Bickaxe said:
you can't sell the shares.
Click to expand...

Not quite true. Look at pg 29 of the prospectus (https://6303ffd34a16b1ca5276-a9447b...3.rackcdn.com/BrewDog_EFPIV_Prospectus_UK.pdf), 4. Trading Platform. You can sell shares on Asset Match once a year. Good luck making a profit, though. In fact, the last time I read further into this the shares were trading at the list price but after the 3% trading fee as a seller (in addition to another 3% as a buyer!) you're probably looking at a loss.

I looked into this a while back. In summary: Don't. If you want the warm fuzzy feeling of helping a company out (remembering that they are, after all, a company intent on making profit, not to be your best friend) then go for it but don't consider this an investment for a moment. If you want to make a beer-related investment 'just because it's your interest' there are certainly better options out there... But of course the better the investment is, the more likely the company are to be a huge business making beer for money, not passion. I think I'd keep my interests and my investments separate...

I was going to write some more but I think the following search from a quick Google does a much better job:
http://themissingdrink.com/investing-in-brewdog/

BrewDog make good, perhaps not great, beer. If there's one thing they're even better at, though, it's marketing (have a read of Business for Punks by BrewDog co-found James Watt). If you really want to give them some money then just buy the beer and drink it! :)

EDIT:

Bickaxe said:
I only bought a pair of shares at the time but its saved me a fair bit so far with all the discounts.
Click to expand...

Based on the above article (I've not double checked the maths) in order to make back your pair of shares you'll have to spend ~£1000 at BrewDog. Unless you've managed that already then you've not 'saved' a penny (you're still out of pocket!). And, if you have spent that sort of money on beer since making your investment, added to the fact you've chosen to invest to begin with, you must be pretty interested in beer - In which case a grand can buy the avid beer drinker a much more diverse range of beers than sticking with, and only with, BrewDog!
 
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Would appear a share is now worth £131.80.

Edit: It looks like there will be a 1 to 10 share split on Monday, so if you had 10 shares before you now will have 100 with a value of £13.18 each.
 
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This depends on when you got your shares. I need to re-read the email i got over the weekend but I'll probably sell mine as my mate lives close by and gets a bigger discount.
Was 30% over the weekend though for all shareholders so took advantage of that.
 
Bickaxe said:
This depends on when you got your shares. I need to re-read the email i got over the weekend but I'll probably sell mine as my mate lives close by and gets a bigger discount.
Was 30% over the weekend though for all shareholders so took advantage of that.
Click to expand...

how come he gets a bigger discount? also why would he want to buy any more if they are pointless?
 
At the last share equity thingy, he bought 5 shares which gives a 10% discount in bars and 20% online. I only bought 2 so got 5% in bars and 10% online. If you bought at earlier times, your discount got increased (such as my other mate who went in at the very beginning).
Not pointless as we order and drink enough that the discount works out pretty well for us. My main gripe is that when I want to buy, they don't have a lot of what I like in stock. They do carry a lot of other small breweries though so my recent order (just arrived) contains 11 bottles from other places. It'll be like my own mini beer festival this weekend (it won't, I'm never drinking again after last weekend)

Having had a re-read, it seems like they will give 15% equity on sold shares but until I get the follow up email I don't really if that will include me. Alternatively, they are offering beer as a thank you for sticking with them (pick up in bars only).
 
It's a maximum of 40 new shares (so 4 of the old) up to a maximum of 15% of your holding, so you will have needed at least 27 old shares to be able to sell the maximum amount to get £520 odd.

If you bought in during EFP1 or 2, your increase in value over the last 5-6 years is about 2700%.
 
I looking to sell my 40 shares back. I don't see them ever hitting this value on the open market so taking advantage while I can.

I bought 10 shares in EFP3 for £950. If I can get about £500 for 40 current shares then it's a winner.

I need to work out what percentage that works out at as there's been more than 1 share dilution.

My initial email said they'd be in contact this week but I've not had anything. Has anyone else?

One thing I will say is that it'll be interesting to see what value they trade at when they have their trading day in November.
 
Email received. Went for the beer as i only have a couple of shares. Not worth bothering with really.
Had a few of the beers from the guest selection and that discount comes in handy and I'll be hitting the local bar each week soon.
 
Going to go for the beer and keep hold of all my shares, short term plan is to increase production 5 fold so I reckon there's still a decent amount of growth in share value to come.
 
Has anyone had the recent emails offering the Brewdog USA shares which enable you to double discounts (online only i think)

I'm tempted to buy a single share to up my discount to 40%, just need to read to see if it's a tiered system to get the full double discount - EDIT - Nope, doesnt look to be tiered so an investment of $95 would get me to 40% discount. I imagine that would be made back quite quickly. You also get £8 in vouchers.

Anyone else considered this?

EDIT - Also i remember various issues when i last considered investing in American stocks due to tax laws, i don't remember the exact details but do these apply here too?

Final Edit - Looks like i didn't read it properly and it's only 40% off for a single order. Not worth it for me in that case.
 
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Aye, didn't pay much notice to it to be honest, being US and as you say probably a bit more hassle than it's worth (can no doubt expect share value to increase 300% again next year then :p )

Seen Brewdog announced another 60% increase in turnover for the past year again the other month - slightly ahead of expectations. The new brewing capacity in Ellon is now available as far as I'm aware, so potentially more than double the brewing capacity in the UK, plus the US brewery to open and another one planned in the far East in the next couple of years.

Not a bad investment for something I only really did for the extras like the discount! Plus my Hazy Jane tins have gone down well!
 
Oh yeah don't get me wrong, it's up there as one of my better investments. I'm still just waiting for the time i can offload my shares though :p

At current valuations it buys me a TVR Chimeara! Now i just need a Brewdog V2 to give me the money for repairs!
 
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