Cadbury has shrunk the size of its Dairy Milk sharing bars by 10%, but will not reduce the price.
- Thread starter Ice Tea
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Soldato
- Joined
- 2 Apr 2006
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- 3,740
Yes they should have reduced the size by 90%, we'd have a much healthier nation.
Soldato
Its always been junk, full of palm oil and about 25% cocoa.
Caporegime
There is a reason for that, kinda needed unless you want to buy 30g bags of crumbs.
I see this happening in other areas too.
Beer bottles have gone from 330ml to 300ml, and in some cases 285ml, for the same price or more.
Yes, it's garbage.
Beer bottles have gone from 330ml to 300ml, and in some cases 285ml, for the same price or more.
Yes, it's garbage.
they come protected by a big cardboard box they don't go through transport individually stacked in a van.
I bet if they were only 20% air but bloated enough the chips would survive fine.
what are they currently around 70% air?
Associate
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- 14 Dec 2004
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It’s not air, it’s nitrogen (normally). Air would mean they go soggy pretty quickly
Man of Honour
I do love a good bag of Walkers Nitrogens
Soldato
I'm buying them for the bag of nitrogen so would prefer less crisps.
To think in the 80s you had to carefully open a packet of crisps they were so full. Wheat Crunchies were jam packed. Even Skips or Monster Munch were massive bags and a full bag then. Yet were never soggy.
Wheat Crunchies crispy Bacon. Those were the days.
Was it Smiths that had the packet of salt?
Associate
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Bdcause they were also filled with nitrogen or an inert gas, manufacturers have been doing this for a long time. Anything sealed that could have air in it will have an inert gas instead and that includes glass bottles
Deleted member 651465
D
Deleted member 651465
Yup! They had the small blue bag of salt... salt n' shake.
I remember winning a few £5 notes (inside the blue bag) back in the day when they were allowed to run decent prizes.
air can have varying moisture levels.
but I'm pretty sure everyone realises it's not "air" people just say it for convenience sake, they use nitrogen to keep salads, meat etc fresh too
Soldato
yorkie man size bar
Consigliere
Soldato
Just no. Wheat Crunchies was all about Worcester Sauce
Yeah maybe it's more the media that makes a big deal out of it. I guess the point I'm making is, a specific, non essential consumer goods product X getting smaller becomes a major news item. Product X getting more expensive rarely does, you only really hear about goods that are 'essential' or used by the majority going up in price (e.g. energy, fuel) or generically that food is going up in price.
Prices sometimes stick at thresholds like £2 for simplicity, not that I necessarily think that's a good reason and don't mind rising prices. There's also some people that buy whatever they can for budget X, rather than spending whatever is necessary to acquire quantity Y. So this probably suits them, if they budget £2 for chocolate, they keep spending £2 on chocolate not £2.22 or whatever.
Maybe but packaged goods are labelled with the weight so you either notice the product is smaller or you read the label, I'd say it's a bigger issue with restaurants reducing portion sizes where it's a lot more obfuscated, you don't even get to see how big the portion is before it is served so you are kind of committed to buying it at that stage.
Shop - you can see the item prior to ordering, it is labelled with weight
Restaurant - you can't see the item prior to ordering, it often isn't labelled with weight unless it's a steak or something
In summary I think the real shrinkflation con people should be up in arms about is On Trade i.e. restaurants, takeaways etc where e.g. a "large chips" has no definition and they can just give you whatever portion size they want, much more stealthy than anything Cadbury have done.
I do understand where people are coming from about perhaps items that are sold at size X for years suddenly get smaller, and people are just buying on the assumption that the size is the same every time, but I guess maybe we just need to wise up more to what we are picking up of the shelf and make less assumptions.
But you're wrong.
When the sugar tax was implemented every major soft drink company either deleted or shrunk the size of their full sugar drinks (coke) and focused hard on selling normal sized reduced sugar bottles with extremely similar packaging to the old one because they knew that customers absolutely care about the price.
The sugar tax isn't a crippling amount to a consumer but when the public sees a company selling junk drinks at pennies above the competition it adds up to incentive to buy the competitor and that hurts.
Coke hoped loyalty to its original drink would help but when it didn't they immediately hit reverse and joined the other companies in focusing on selling lower sugar drinks.
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