Cadbury's Dairy Milk - Yuk?

Ahhh ! I thought the wife was ill when she stopped buying Cadbury's. Trouble is she has found something else so still sticking it down her like there's no tomorrow.
 
I have a bad biscuit habit, and I notice similar quality trends there, but I'm really grateful that I don't have a chocolate habit. I do enjoy chocolate products if I have them, but when I do lapse, I'm usually disappointed by any modern confectionery. The 'chocolate' on everything from Jaffa Cakes, KitKats, through to full chocolate bars just tastes... wrong somehow. Might be my old taste buds and the rose-tinted nostalgia effect spoiling me, but I suspect modern manufacturing is so 'clever' now that they've managed to degrade the ingredients as far as humanly possible without losing the market altogether.

Nudge theory works in everything... tweak, let things settle, tweak, settle, tweak, and before you know it what you're eating is more nudge than fudge. And with news like that of Tesco screwing suppliers even harder than they already were, it's not going to get better. All the more reason to eat healthily, I suppose.

Now, back to my custard creams.
 
Still marginally better than the vomit flavoured American chocolate they do, but thats not saying much! Definitey gotten worse

I tried Hershey's when in America, it LITERALLY tasted of vomit. Exactly how I described it to my other half. Absolute filth.
 
I tried Hershey's when in America, it LITERALLY tasted of vomit. Exactly how I described it to my other half. Absolute filth.


Yep! Its like they are activiely trying to make it that flavour. I do not understand!! Although, apparently chocolate flavours vary a lot in different cultures, different places different expectations. Still cant ever imagine that tastes nice for anyone though?!
 
Yep! Its like they are activiely trying to make it that flavour. I do not understand!! Although, apparently chocolate flavours vary a lot in different cultures, different places different expectations. Still cant ever imagine that tastes nice for anyone though?!

I tried Hershey's when in America, it LITERALLY tasted of vomit. Exactly how I described it to my other half. Absolute filth.

It comes from when Hershey's made chocolate before milk trucks were refrigerated. The milk has to travel further in the US, and it would go off, but Hershey's would use the milk anyway, and that's where Hershey's developed their signature "sour vomit" flavour to their chocolate. It's been going on so long that Americans think that it what chocolate is supposed to taste like, until they get the good stuff from Europe.
 
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