It's not a popcorn flick? the trailer makes it look like civil war: fury road
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Civil War
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Soldato
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To me, it's this generations Jarhead. The trailers for that made it seem a lot more action-packed than it actually was. I really enjoyed that film to 
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100m nowNot doing that well financially, non-US sales are very, very poor so far with the film only making $58m with just $10 from outside the US on a $50m budget (so about $120m-150m to break even).
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Civil War (2024) - Financial Information
Financial analysis of Civil War (2024) including budget, domestic and international box office gross, DVD and Blu-ray sales reports, total earnings and profitability.www.the-numbers.com
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Yeap, the International markets (by which I mean almost entirely the UK) has picked up well as there was a 6/1 difference between US and International box office returns when I originally posted that and its now under 2/1, so a tripling of the International returns which, again, looks to be mainly from the UK at $7.4m alone.
I think this will break even at the BO then make some small profit once the DVD etc drops in a few months which, for A24, is probably a decent outcome.
I think this will break even at the BO then make some small profit once the DVD etc drops in a few months which, for A24, is probably a decent outcome.
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VOD on May 24
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Associate
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Twas good, 7.5/10
Put this on as I fancied a bit of mindless action as that's the impression I got from the trailer, some herp derp war movie. Hadn't registered it was Garland directing.
Totally not what I was expecting, the ****y trailer totally sold it short, but then all trailers are dog poop these days, they manage to make even good movies look awful.
One of the best films I've seen in years, maybe mostly because it surprised me with how good it was, but cinema lately has been leaving me cold and this was such a refreshing change. Beautifully shot and the audio is incredible.
Totally not what I was expecting, the ****y trailer totally sold it short, but then all trailers are dog poop these days, they manage to make even good movies look awful.
One of the best films I've seen in years, maybe mostly because it surprised me with how good it was, but cinema lately has been leaving me cold and this was such a refreshing change. Beautifully shot and the audio is incredible.
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They didn’t. The first two trailers sold it accurately, the final trailer which came out on the week of release was aimed at casuals and getting mainstream bums on seats.
Only people who saw the final trailer went in expecting an action film.
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The trailer I saw, and all the imagery and thumbnails out there marketing the film today are way off the mark, and just plain bad, frankly.
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Agreed, I saw the trailer in cinemas and it was a terrible representation of the film.
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In your own words that marketing is why you chose to watch it though.
There are only so many Alex Garland fans to market the film at, they did that with the first two trailers which were on point. Anyone who knew about the film pre release and followed it knew it wasn’t a dumb action film.
However the marketing since release is aimed purely at getting bums on seats and recouping costs due to the huge production costs relative to other a24 films. Best way to do that is sell it as something it’s not. If someone comes out of the cinema angry they didn’t see an action film it doesn’t matter, they have already spent their money !
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