Indeed.
My point is, surely Codemasters can see that the retailer selling it for £17 will sell more than the retailer selling it for £30 so why do they insist on their current pricing structure which means they sell less via a channel which could potentially give them BIG rewards. They could sell for £20 on STEAM and still maybe double their profit compared to the standard retail version.
You have to ask yourself WHY a company will go out of it's way to force customers away from a more profitable channel thus REDUCING its bottom line, especially when it has shareholders?
Maybe it is the retail channel causing the problems, who knows. In the meantime, they obviously have their own agenda.
My point is, surely Codemasters can see that the retailer selling it for £17 will sell more than the retailer selling it for £30 so why do they insist on their current pricing structure which means they sell less via a channel which could potentially give them BIG rewards. They could sell for £20 on STEAM and still maybe double their profit compared to the standard retail version.
You have to ask yourself WHY a company will go out of it's way to force customers away from a more profitable channel thus REDUCING its bottom line, especially when it has shareholders?
Maybe it is the retail channel causing the problems, who knows. In the meantime, they obviously have their own agenda.
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