Making the business look small deliberately is the worst thing you can do for an events company.
The personal touch is needed, but "small" is bad, it means you are overstretched, cant cope and dont have the resources to manage anything bigger than an old-peoples home tea party, let alone what happens if you fall ill......
Stay away from using her name, make it generic but different. Dont bother with 2 names, you need 1 for the Ltd part if she is going to be a private limited company, from there you can trade under any number of names you like.
It sounded good initially, but then others gave their feedback and now it doesn't sound as good
I still would like it to remain personal so trying to think of something which involves her initials (SDS) or a play on words, but not having much luck
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