I bought a Thermalright phantom spirit ARGB for £29 last year which gives similar performance to a Noctua and easier on the eye and I've purchased the AF III 360 ARGB for £77 earlier this year for the new build i'm planning. With options like these on the market its hard to see who these noctua coolers are aimed at.I like Noctua a lot, their products have always been excellent and their support is up there with the very best.
But they are facing a lot more competition now than they have for years.
That’s a LOT of money for an unattractive air cooler IMO (in terms of the aesthetics, the new fans aren’t particularly good looking either).