I think this is more a modding build than something that will actually be used as a home PC? It's for taking to shows so people can see what can be done with modern technology.
Given that the main parts are all Coolermaster, EVGA or Kingston I'm gonna take a stab at it being a sponsered build as well, especially with this level of attention to detail.
Yeah, looks like that to me too.
Have to admit it is nice though.
OP what colours are you painting it? More red?