lol gameworks added in the last few months.
Well here is a video from last August. (that is 9 months ago for those who cannot be bothered to work it out)
And here is one from June 2013 ( that's a lot of months because I cannot be bothered to work it out.)
So that pretty much shuts up any talk that Gameworks was only implemented in the last few months.
You do realise that the original E3 trailers are totally different from the released game, right?
The game has been severely downgraded and the trailers you posted are running on some high end system.
The hairworks was being implemented back then so AMD should have tried to actively get TressFX added too but maybe the Nvidia deal prevented them but who knows for sure.