It looks to me like RTX is a branding they have given to Ray Tracing Game titles they sponsor, the RTX branding is all over these games so yes i think nVidia are simply continuing the same way they have since they acquired PhysX from whatever i forget now dead GPU vendor and branding their own exclusive branded version of it.
And you know, its better Ray Tracing because its nVidia Ray Tracing and you need that Hardware to get the special Ray Tracing.
That's already starting to sink into some people, you have to admire their marketing skills.
Taking the horrific buy in
and ridiculous non DLSS RT performance to cost ratio out of the equation, it's the only Ray Tracing though, where's AMD's RT-YT vids of Noir?
Without AMD (paying)partnering for exclusive support on X amount of gpu's for Mantle, there wouldn't have been Vulcan/DX12-on a more positive side note, the pro Nv users DX12 negativity has vanished.
RTX/Mantle aren't brought to the table to benefit the customer for free, first and foremost they are marketed as desirable usp's that make customers part with their cash-however the buy in for Mantle was minuscule in comparison to RTX buy in.
AMD are milking the high pricing too, they sat at comparable pp's until recently happily running riot on Crypto sales, brought out the late comparable performing VII and priced it alongside the 2080-without RT support or custom AIB variants, it's silver or nothing!
When your competitor can't lay a glove on you, you call the shots.
Without Nv (paying)partnering for RT RTX features to be included into the so far three titles, there wouldn't have been any RT in game at all-devs clearly won't use it unless paid to due to the tiniest of tiny RT capable userbase.
My concern as an RTX user is the performance to cost ratio is pathetic and where is the promised RTX supported games, not the ones under development, but existing titles they promised RTX/DLSS support for, ARK, H2, pubg, JC4, the rest....