Caporegime
Taking the horrific buy in and ridiculous non DLSS RT performance to cost ratio out of the equation, it's the only Ray Tracing though, where's AMD's RT-YT vids of Noir?
Without AMD (paying)partnering for exclusive support on X amount of gpu's for Mantle, there wouldn't have been Vulcan/DX12-on a more positive side note, the pro Nv users DX12 negativity has vanished.
RTX/Mantle aren't brought to the table to benefit the customer for free, first and foremost they are marketed as desirable usp's that make customers part with their cash-however the buy in for Mantle was minuscule in comparison to RTX buy in.
AMD are milking the high pricing too, they sat at comparable pp's until recently happily running riot on Crypto sales, brought out the late comparable performing VII and priced it alongside the 2080-without RT support or custom AIB variants, it's silver or nothing!
When your competitor can't lay a glove on you, you call the shots.
Without Nv (paying)partnering for RT RTX features to be included into the so far three titles, there wouldn't have been any RT in game at all-devs clearly won't use it unless paid to due to the tiniest of tiny RT capable userbase.
My concern as an RTX user is the performance to cost ratio is pathetic and where is the promised RTX supported games, not the ones under development, but existing titles they promised RTX/DLSS support for, ARK, H2, pubg, JC4, the rest....
I think the short answer is no one gives a crap what AMD does on the GPU side, AMD put a lot of time, money and effort into Mantle, the best thing that's ever happened to PC gaming in more than a decade and no one cared, to this day we are still benefiting from it and few people can explain how or would even know.
Do you remember the reviews of Mantle?
They always went like this:
Hardware:
Some form of i7 overclocked to highest possible Ghz
Throttling reference R9 290
2 minutes single player campaign mode BF4
DX11 93 FPS
Mantle 93 FPS
Conclution: Mantle is crap, it doesn't do anything.
I sent half those reviewers this, not one responded to me.
AMD spent the last decade advancing shading and lighting technologies in the game titles they sponsored and made them GPU agnostic, they advertised those things, no one knows anything about it.
nVidia take the same technologies, call it Gameworks and the tech journalists never shut up about how good it all is, nVidia even patched their DX11 driver to give you limited better performance in the face of Mantel and that became the big story of the API battles in the tech press.
Tommy why should AMD bother?