I'm considering a Fury X purely because I want an AIO for low temperatures and silence and the Nvidia 980Ti Hybrid is much more expensive, anyone else feel the same? Performance is good enough for my needs at 1920x1200 and a decent upgrade over a GTX 690.
I intend to buy in August and I hope the stock levels will be better by then and the cards will be 425-500 pounds with the fixed pump. If they are available at this sort of price in reasonable quantities I think AMD may get some market share back and things might not look so black for them, obviously this is if they can make a reasonable profit at this price point.
The 980Ti Hybrid's are more expensive but then decently faster as well.
If they drop prices to 425 then the FuryX would sure be an attractive buy. That is soignee I said form the very beginning, the cards are good but they just don't hit the price-performance of Nvidia cards right now.
If you look at the 2 graphs here (first is average, second is minimums).
http://techreport.com/r.x/radeon-r9-fury/value-fps.gif
http://techreport.com/r.x/radeon-r9-fury/value-99th.gif
If you draw a straight line between the Fury and FuryX and another between the 980 and 980TI you can see that the Fury cards sit on a trend line that is clearly lower than the 980s. If you shift the Fury cards $100 to the left then the average FPS per dollar is the same as the 980, if you shift them another $100 then the minimums (99th percentile) also matches up with Nvidia.
So shift the cards abut $150 or £100 leftwards and the a=AMD cards look more competitive.
FuryX at £425 vs 980Ti at £500
Fury £325-350 vs 980 at £360.
390X at £300 vs 980 at £360 or 970 at £250
Then there would be good reasons to buy AMD cards. As it is Nvidia just make more sense, full stop, let alone they are in stock, the Tis have more VRAM, they all have HDM2.0 and no pump whine issues.
It wont be difficult for AMD to make a compelling reason to go with them (price cut), but without the stock they wont do that. It then remains to be seen if they will or wont. The risk AMD have with a price cut is that Nvidia can follow suit, and Nvidia's cards are cheaper to make so Nvidia will enjoy a higher profit margin .