-= Design Our New Logo & Win a XFX GeForce GTX 285 Black Edition Graphics Card =-

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Dangerstat - would love to - tend to jump around fairly erratically. as robot robot said, Illustrator is the juggernaut for this sort of thing, photoshop gives a little more flexibility for sit testing (ie what does it look like in x,y,z location). Also use a variety of other cool apps which each have their own particular strengths (eg Xara Xtreme Pro is very much worth a look - knocks chunks off illustrator for freehand design). But most of all the majority is done off screen - sketches, brainstorming business drivers and creative thoughts.

For the tech stuff, highly, highly recommend a wacom tablet...

TriedandTested - Agree, actually think it's the kerning would benefit from a tiny, tiny tweak - actually changed a later version, but don't want to keep submitting final, final entries etc.

int -As you're a bristolian too, I'll take your damning! Spent many a year in Redland and up at Clifton! ;)
 
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TriedandTested said:
Love this. However, the font in the 'OcUK' versions of the logo doesn't quite sit right. Not sure what it is so can't really suggest a 'fix' - perhaps you could play with it.

I think the top logo is spot on - certainly my favourite. Well done.:cool:
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I think the OcUK needs a lower-case 'c' or just the whole 'OCUK' making smaller.
 
Here's my entry, tell me what you think :)

Header/banner
ocuksimpleblackbg.jpg


Small logo
ocuklogoblackbg.jpg


On page :)
ocuklogosonpage.jpg
 
Katie good job but I really don't like so much your logo (there is no emotion) but that's my opinion. I see that many users love your one (and that is the most important for OCUK). Congrats and enjoy your new GTX
 
Robot_Robot said:
Software most probably used, which i used aswell.

Adobe Illustrator, look up some tutorials it all paths and shapes so it takes a while to get into.
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katie279 said:
Dangerstat - would love to - tend to jump around fairly erratically. as robot robot said, Illustrator is the juggernaut for this sort of thing, photoshop gives a little more flexibility for sit testing (ie what does it look like in x,y,z location). Also use a variety of other cool apps which each have their own particular strengths (eg Xara Xtreme Pro is very much worth a look - knocks chunks off illustrator for freehand design). But most of all the majority is done off screen - sketches, brainstorming business drivers and creative thoughts.

For the tech stuff, highly, highly recommend a wacom tablet...

TriedandTested - Agree, actually think it's the kerning would benefit from a tiny, tiny tweak - actually changed a later version, but don't want to keep submitting final, final entries etc.

int -As you're a bristolian too, I'll take your damning! Spent many a year in Redland and up at Clifton! ;)
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Thanks for the relies, I have a bitter hatred of Adobe products for the outrageous pricing policies - is there any GNU software that is remotely as good as illustrator
 
Naster - fair shout, inevitable really as you simplify designs you lose emotion/fashion/trends etc. Have tried very hard to design a timeless brand (guess just like most brands are a bit 'simple' or 'soulless' - think of nike, adidas, microsoft, ibm etc etc... Very plain and dull-seeming, but the logo is focused around a particular purpose of name embedding and brand recognition.

The emotion comes from the users/market/company themselves (eg Luxology are a great example if you know them) or by then modifying the brand to suit the market (extreme example think Google - very simple brand, but they regularly change their homepage logo to suit!)

Likewise Nike have moved from a name-enforcing strategy in recent years once they felt everyone in the world knew them, and moved towards just 'the tick'.)
http://www.brandsoftheworld.com/

Again, just my views on this anyway - there are definitely companies that break this standard mould (eg McDonalds, creatives etc etc)

Competition's far from over anyway!

dangerstat - most certainly (Xara Xtreme is very, very cost effective in comparison), but if you can wait about 9 months or so the market's starting to massively open up again with all the web-based software apps really taking off (eg http://aviary.com/home). Some really competent apps coming out, big names behind them - but not 'quite' productionisable yet...
 
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ok, trying to kill two birds - have sketched a forum version as Skippi asked and have designed as a seasonal variation (halloween) to demonstrate the potential ways to tailor as mentioned to Naster - keeping the brand sharp and doing its job while livening up around it...

Have also kept it as same theme as present (would again suggest maybe a reskin of the forums to fresh things - white's nice, but this shows the art of the possible right now)

2isioo4.jpg
 
katie279 said:
ok, trying to kill two birds - have sketched a forum version as Skippi asked and have designed as a seasonal variation (halloween) to demonstrate the potential ways to tailor as mentioned to Naster - keeping the brand sharp and doing its job while livening up around it...

Have also kept it as same theme as present (would again suggest maybe a reskin of the forums to fresh things - white's nice, but this shows the art of the possible right now)

2isioo4.jpg
Click to expand...

This is very good and the idea about seasonal variations. It's like GOOGLE !!!
Very smart. Congrats.
 
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