Just one of the reasons I don't go to the cinema anymore.
Likewise - not been in awhile but it used to be ~15 minutes before the "start" time and ~15 minutes at the start they'd show ads, etc. by nature I like to be well in time for stuff - I quickly learnt you could just turn up 15 minutes later and still get in and skip most of the **** but even so it puts me off going.
EDIT: When I was a kid used to be some decent trailers and short features which were actually interesting, at least as a kid, more lately it was much more ads and **** trailers, etc.
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