To all those saying "Valve sell through their own store, why cant E.A... DOUBLE STANDARDS.. BLAA BLAA BLAA"...
You are forgetting one important factor... VALVE DO NOT sell ANYWHERE else other than retail (Via E.A which is funny).
Were E.A to only sell on Origin and Retail, there would not be an issue.
HOWEVER, what they are doing is cherry picking their digital etailers.
Valve were the pioneers of Digital distribution, they took the gamble, and decided only they would sell their games digitally. E.A could have done the same thing if they wanted, they had more money than Valve. BUT NO.. E.A did not have the balls and decided to spam their games out to anyone who would sell them.
They are doing so because they know they cannot compete with Steam so are doing all these dirty tactics to try and win.
Do E.A have the balls to sell exclusively sell on Origin... of course not, they are a spineless, gutless, *** backwards company in the highest regard.
They are that spineless, they cannot "compete" with competition, they simply choose to sabotage it".
All this BS about the DLC (Which neither party has confirmed AFAIK) is just a smoke screen for what E.A is really trying to do.
They want a bigger slice of the pie, which I dont have a problem with, what I do have a problem with is the tactics they are employing to get that pie.
I am not buying BF3, some will say that is silly, but how can they honestly say "we believe in choice" yet ignore what soo many people would like as their choice?
E.A - Congratulations, in my book, you are no better than Activision, that takes some doing.