The raw materials represent only 4% of revenue according to games workshop, so thats 80p of the £20 box.
Stuff like this reallly annoys me.
im no GW fan boi, but you post shows a lack of understanding of costing
the 80p argument would be fine. if you just buying the raw materials.
lets look at costing
1. Before a model is made, it has to go through the
design process,
a designer is reletavitly well paid at about 30k
2. Raw materials: we can use your figure of 80p
3. The moulds for casting or Capital investment
You have to build a mould, a complex precision task, which takes many
hours.
But im forgetting, in order to get that stage you need a CAD designer to
turn your design into a mould design add his 40k salary
Also who builds the mould, a tooling engineer another 40 salary
4. Labour
5. Art work packagin
6. Shipping
Ive mande some gross generalisaions here, but the basic principal is the same.
I would be suprised if GW made more than £5 profit per tank for example.
Remember, the models ahve high investment costs and sell relativitly low volume.
toothbrushes only operate on 40-50p profit per unit but sell in millions, gw tanks dont