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EVGA terminates relationship with NVIDIA

Freddie1980 said:
EVGA has always been a weird setup universally praised by our cousins in North America but largely panned in Europe because of poor after sales service.

This 'loyalty' they're showing to Nvidia by not partnering with either Intel or AMD just doesn't make any kind of business sense. Nvidia seemingly thinks companies like EVGA exist to make money out Nvidia's hard work and doesn't help them with old inventory. Must be Chinese way of doing business I guess.
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I was thinking at the start of the 30 series launch didn't EVGA basically say screw Europe, the UK specifically and even OcUK? Also their 30 series designs were pretty hideous.

Who manufactures Nvidia's FE cards? Genuine question, I've either forgotten or never knew.
 
Freddie1980 said:
Unlikely though. Mosquito and elephant springs to mind. Looks like Nvidia want to go down the Apple route and do everything in-house and limit consumer choice. The sad part is everyone will accept this and keep buying Nvidia's products and higher and higher prices just as they have always done.
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I've been looking at a 3060/3070 but tbh,nim now considering a 6800 instead. Part of the reason I went the AMD CPU route is because of how Intel have established their business, I'll happily do the same here too
 
BigBANGtheory said:
Nvidia's margins are the primary cause of this, competition, market conditions and regulation are the only thing that go in the consumer's favour.

The one good thing that comes out of this is news and information, more and more people are waking up to these exploitative practices at a time less people have money to throw at the problem... Nvidia will hate the truth behind the scenes being exposed like this, a glimpse behind the curtain of PR and marketing.
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It's been known for ages lets be honest. Now customers will realise why one of their favourite brands is now dead for gpus and who the cause is, I'm not defending EVGA or Nvidia here, but the smoke signals have been around for years at the cause of issues whenever Nvidia is involved with any company, from Microsoft, Sony, Linux the famous middle finger at Nvidia if you all remember and it goes on the list. Video below explains a lot of it and their behaviour towards the industry and the consumers.

 
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Gregster said:
Genuinely not surprised to read this. Since Nvidia have sold GPUs themselves and cheaper than AIBs, it made no sense to buy from the likes of EVGA MSI etc other than warranty. I totally get where EVGA are coming from and I applaud them. I hope they are good for the future, as they are a decent company and make good products and I for one hope this bites Nvidia on the ass.
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The reasons to buy an AIB rather than vanilla card is the same as it's always been. Better cooling, quieter, higher clocks,, better thermals, better design aesthetic (if that's your bag), bigger choice, better warranty, diverse range of OC tools, etc etc etc. Sure the 30 series stock cooler was good but it's still not as good as what aftermarket offered.

Whilst I understand and respect EVGAs decision, this is bad for consumers in the short and long term.

Genuine question. Which other AIB cards should I be looking at now? I've only bought EVGA since switching to Nvidia in 2015. Who does a good warranty that's accessible for UK users?
 
Stu999 said:
I was thinking at the start of the 30 series launch didn't EVGA basically say screw Europe, the UK specifically and even OcUK? Also their 30 series designs were pretty hideous.

Who manufactures Nvidia's FE cards? Genuine question, I've either forgotten or never knew.
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Well now we know why the UK and EU market was ignored a lot by EVGA as they couldn't deal with the shipping costs and their margins went down the toilet, then to add to their misery the dying 3090s and other 3000 series cards issues they had and then they also had to revise the cards even before they were out with the right caps at the back as they made the mistake not to add the right caps, can you imagine how much that cost them to do and redo all them cards, basically wiping out their margins for sure for all the cards they had made then.

They were polite not to blame Nvidia then about this capacitor mess but it was obvious what had happened the lack of information from Nvidia or PCB changes were not passed on fast enough to EVGA and other AIBs that suffered the same issues. So the AIBs basically swallowed the losses then too and Nvidia nerfed the drivers and put the fake blame on the drivers, the drivers were not the issue but a PCB design was changed later, they just made the drivers work at the limits of the bad design.

Also there is hints 4000 series are going to be stupidly priced and even lower margins for AIBs, just wait for the AIBs this gen to cry foul again as they did with 3000 series, then Nvidia rubbed salt into their wounds by supplying FE cards at prices AIBs couldn't even manufacture at, if that is not being stabbed in the back I don't know what is then.
 
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EVGA has breaks ties with Nvidia shortly before their RTX 40 series launch

Yesterday, EVGA confirmed that they planned to exit the GPU market (read more here), citing the company's increasingly sour relationship with Nvidia, and the low profit margins that Nvidia allows their partners to have.

EVGA power supplies reportedly have 300% larger profit margins than their graphics cards, with GPUs accounting for almost 80% of the company's revenue. While power supplies only account for 20% of EVGA's revenue, it accounts for a larger proportion of the company's profits.

Another factor that contributed to EVGA's decision to break ties with Nvidia is Nvidia's modern Founders Edition graphics cards, which undercut Nvidia's hardware partners with MSRP pricing and premium cooling solutions. It is alleged that Nvidia do not allow their AIB partners to generate large margins from their RTX series products and use their Founders Edition models to force lower pricing. From EVGA's perspective, Nvidia are unfairly competing with their partners, and do not share enough profit with them.

Below is what Nvidia had to say to PC Gamer regarding EVGA's departure from the GPU market. The response is very diplomatic and states nothing about any of EVGA's grievances with Nvidia.
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"We've had a great partnership with EVGA over the years and will continue to support them on our current generation of products,

We wish Andrew [Han] and our friends at EVGA all the best."
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Warning, some Nvidia fans may find this post upsetting.
Earlier in this thread, someone posted about Nvidia's 'unique features'. Unique features indeed (along with the money spent trying to cripple opposition).
So, latest unique feature - ray tracing.
Nvidia's Current GPU design is hitting a performance wall. They need something to differentiate from the competition. Easy - super-duper real time ray tracing.
As if, LMAO.
The need for compute is enormous, for research, data analytics etc but ray tracing in a game, come on.
Imagine fans queueing in the rain to invest in ray tracing video cards so that they can go home and masturbate over a 'freeze-frame 4k screen' depicting the nasal hair of some ancient warrior. Yes, I saw the endless reviews on 'Oh look at this 8k frame'. Can see the difference LMAO.
The power requirements needed for this unnecessary 'unique feature' is huge. IMHO you will probably notice more effects from the subsequent global warming than the 'in game' difference created by using ray tracing.
sorry if I upset the 'hoodwinked by Jensen' fan club'.
 
It all seems crazy to me and a sure start of the end for EVGA. It’s too late to reinvent themselves as a “whole system” manufacturer like ASUS. Like above, they should partner with AMD to provide longevity to the jobs at risk.
 
This must be why Gigabyte has 14 different versions of the 40 series since they have no clue what the pricing will be until on stage announcement. Once they find out they sell the card with the higher margin…
 
philo-sofa said:
Like everyone else, I don't get why they don't give Intel a shot (average chips aside) or at least partner with AMD. Seems like there's something missing.
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I think it's very easy to see why not. Intel is irrelevant in the GPU market & at best will start even being on par with AMD in terms of market share (i.e. 20% or so) 4-6 years from now, and with questionable margins - if you look Alchemist and what they hope to sell it for it's clear that they're at best selling these chips at cost or near enough. As for AMD they have historically had lower margins than Nvidia and also seen as a more budget option by customers, which simply means slim margins again. All that and then you look at their volume, and it's not much to recommend them.

Granted, at least AMD/Intel aren't as big of an a-holes as Nvidia so they wouldn't be squeezed as much but it's also a smaller slice of the pie to begin with and with a very uncertain future. Ultimately what's the prize? All of them want the AIBs to get the least margin they can just so that they're still alive, but just like Nvidia AMD/Intel also want to capture most of the margin for themselves; the only difference is that they're not in the position to be that ruthless. So if they're treading water with Nvidia what's the point in changing to AMD/Intel and also keep treading water. Overall I don't think the aibs really have much of a future, they will be supplanted by AMD/Intel/Nvidia, it's just a matter of when.

Plus I think they do want to keep the door open for a possible revival of their relationship with Nvidia, even if it won't materialise.
 
Shame about this. Overall I liked EVGA and trusted their GPUs over other brands, and they had good availability in the UK.
Watching all the fall out seems like Nvidia will trend towards squeezing AIBs like EVGA out of the game if needs be, and won't feel bad for it, the only way is NVidia's in their eyes. Hell to pay if anyone get's in their way.
 
Evga has been looking to downsize for years now, they are using nvidia as a scape goat just to pass the blame for them to downsize and get rid of staff.
Plenty of other aib's around to split evgas share with.
 
Purgatory said:
It's been known for ages lets be honest. Now customers will realise why one of their favourite brands is now dead for gpus and who the cause is, I'm not defending EVGA or Nvidia here, but the smoke signals have been around for years at the cause of issues whenever Nvidia is involved with any company, from Microsoft, Sony, Linux the famous middle finger at Nvidia if you all remember and it goes on the list. Video below explains a lot of it and their behaviour towards the industry and the consumers.
Click to expand...
I agree but there has also been a lot of head burying, people hiding behind smoke and mirrors, bullying of journalism and blind devotion defending of corporate greed. I guess what I'm saying is the PR and devotion gets weaker as the information is spread-out leaving nowhere left to hide and the defence argument ever more rarer and stoopid.

I've noticed a shift, there were plenty defending the state of Turing they're not so enamoured now the reality of product segmentation and price inflation is starting to bite.
 
BFG, XFX, Microsoft, Sony and now Evga has been burned. nVidia doesn't seem to like being a team player and the only ones allowed to profit from their gpu is nVidia themselves. Isn't the whole point of having aib's to sell your gpu without worrying about distribution costs themselves.
 
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