@smsmasters, yes they have a step-up program for UK/EU http://eu.evga.com/support/stepup/
I've been keeping my eye on the page, I've 30 days left so hoping the 1080 gets added to it before my time is up.
Hi guys
Sorry for the delay in my confirming here, Wife's birthday this weekend so no work was allowed!!
I can confirm step up programme will apply to GTX1080 and it will go live inline with the launch of GTX1080 as outlined by Nvidia.
Of course you will be placed into a queue system once you register for step up. Once you have registered for step - up if your 3 months passes you will still stay eligible though until you reach the front of the queue.
Once your step-up card is ready then you will pay the £ difference and return your old card in exchange for your shiny new GTX1080.
Of course there might be more questions but remember you need to have registered your card within 14 days of purchase in order to qualify.
Thanks
Ben