F1 2022 Car Launches

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I also enhanced this image a little so we can see more detail on the FW22.

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Entai said:
However, no team is going to build extra cars just for a launch.
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This doesn't really make sense. Making the fake car they showed is more effort than using the actual car that they rolled out to Silverstone since it was pre-recorded. If they'd used the real car in the reveal they wouldn't have had to make a fake. At the very least they could have had the promo shots they put out taken with the real car.
 
Mr Jack said:
This doesn't really make sense. Making the fake car they showed is more effort than using the actual car that they rolled out to Silverstone since it was pre-recorded. If they'd used the real car in the reveal they wouldn't have had to make a fake. At the very least they could have had the promo shots they put out taken with the real car.
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Didn't the teams actually get to purchase some of the already built demo cars. So they may not have actually had to build anything - just painted it.
 
Bug One said:
Didn't the teams actually get to purchase some of the already built demo cars. So they may not have actually had to build anything - just painted it.
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Yes, they'd have just painted it, but they still had to buy the car and figure out how to rejig their livery to fit it. Seems more effort than just using the car that they clearly have. I guess the renders were probably created incidentally as part of the livery design process so probably didn't cost anything extra though.
 
Mr Jack said:
Yes, they'd have just painted it, but they still had to buy the car and figure out how to rejig their livery to fit it. Seems more effort than just using the car that they clearly have. I guess the renders were probably created incidentally as part of the livery design process so probably didn't cost anything extra though.
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It does seem nonsense if they've got a full working car ready. Perhaps it was them edging their bets. Plus, they could count that as all marketing costs. So not under the cost cap.
 
I'm going to say that the Williams nose is closer to the FIA promo-car than the other designs we've seen. Guessing they ran at Silverstone to complete the 100km "promotional" mileage to shakedown all the systems and we'll see something a bit more advanced come Bahrain/Barcelona.
 
Jos Capito says the fake launch was because:

“We were still working on the colour design,” Capito, the team’s CEO, explained to the Dutch edition of Motorsport.com. “We wanted it to be perfect.

“That’s why we could only implement it on the show car because it took a long time. We just wanted to show something decent.”​

Guess that also explains why the real car looked so poor in comparison in the shakedown shots; it's not running the final livery.
 
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