Each to their own, but sizes 12-16 is about right for me, size 16 more to hug yet still realistic. It's the size 0-4 I don't find attractive. Plus, I don't like the idolising that goes with it causing girls with self-image issues to go to extremes (anorexia, bulimia etc).
Well obviously it's down the compatibility.
A 6'4" built guy can be with a size 14/16 without it looking odd.
Stick a skinny short guy next to a big girl and it looks weird.
I'm 5'11" and medium build, and tbh I didn't like the fact that one of my exes had a larger arse and thighs than me.


Curvy bod and knockout face 

And there is the bonus of all men discussing this campaign and coincidentally being reminded that Anne Summers is a possible destination for Valentine's Day presents. Did they intend this? I like to think so.