Has anyone else noticed that football now has CGI adverts on the advertising boards around the pitch? Check it out - when the camera focuses on players near the edge it's a different advertisement to when the camera zones out.
We already have singing and fan cheers added or enhanced too. With naughty chants removed.
I wonder what else is digitally enhanced/ changed and where this all leads? Will different sets of fans each see their team score a late winner in the same match? Will the league tables be catered to different fans?
Ask yourself this, do you really believe England made two finals out the last 3? That Scotland STILL **** up at every tournament? Is any of this plausible?
Question everything.