Froch has two belts, Froch is a far bigger pull and will make more money and as the Champion Ward needs to prove he can do it outside of his country.
I don't know about that. I agree that having 2 belts is significant, but Ward has made a big name for himself very quickly, being ranked number 2 pound for pound/being compared to Mayweather, is arguably a bigger pull. Jeff Powell got it right I think, it's most likely to be a Vegas fight if it came round.