Soldato
- Joined
- 7 Jul 2011
- Posts
- 4,418
- Location
- Cambridgeshire
So after a couple of days, I'm still not sure why people are going absolutely nuts over this. The pulling of advertising without the complainants presenting evidence of their grievances is frankly embarrassing.
The thing is none of these companies need to tell you why they choose to make the advertising association they do. Take politics out of it, ignore the right/left he said she said nazi vs commie nonsense for a minute and just look at what their marketing consultants have hitched them to. A new broadcast news channel, which has already been mired in debate, and which was always likely to stir up controversy in the Twitter-verse. If I were in charge of marketing for a firm I don't think I'd want to be in at launch either, further down the line? Who knows.
The fact of the matter is the majority of these companies aren't Ben and Jerries, they're not ****** because this advertising strategy breaches their core values, they're ****** because they've been embroiled in a Twitter storm that any half competent market exec could have seen coming from space. It's damage limitation.