For me it's because I use the computer a lot, and having a good, fast machine means I can do multiple things at once on it, without having to wait for one to finish to do the next.
I also use it as my primary gaming platform
It's also a "hobby"(and for many people a hobby may not be entirely logical).
A hobby can be anything and I don't know why some "hobbies" get condemned (if you will) for what they are. Like Warhammer, gaming, book collecting, stamps etc. So getting the most out of your PC I think is a hobby in its own right.

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(and for many people a hobby may not be entirely logical).
