I think $ 50 million of advertising heading to the UK might help wow people?
This.
As usual people under estimate marketing and brand power when it comes to profits/success though.
Google most certainly has the brand power and the money to make this phone as much of a success as the iphones, if not more so. The pixel is a great phone, yes design is meh to us but then again, it looks like an iphone and how many people like that design.... Camera is supposedly the best, battery life will be decent, no doubt performance will be great, we all know it has the software side covered etc. etc.
However, it is all very well sinking loads of money into marketing but the advertising needs to be done to an extremely high standard and most importantly they need to make sure their presentation/demonstration areas/stands are of excellent quality and stand out just like apple and samsungs stands in the likes of CPW and not have the phone slabbed along with every other phone at the back.
Oh and give really good sales commissions/rewards to make the phone shops/assistants push the phones onto the "average joes" (where the majority of sales come from)
Again, if people are willing to pay these prices for iphones and galaxy devices then people will pay these prices for a google phone.
As shown time and time again even when you have a great phone that wins every review, majority of votes on the likes of here and xda, the phone will not sell if there is no good marketing and lack of brand power i.e. htc one m7.
EDIT:
Here is a good article showing how much Samsung, apple etc. put into the marketing department as well as sales commissions:
http://www.asymco.com/2012/11/29/the-cost-of-selling-galaxies/
And google are allocating £50 million "JUST" for the UK marketing department....