Looking at the good Pixel reviews yesterday from the tech journalists at Engadget, TechCrunch, The Verge, etc, I conclude that Google has a significant opportunity to sell many Pixel phones. Why?
The reviews point out what is clear to many of us, namely that Google's decision to take control of the hardware and the software and make them work well together, was a good one. How much control did Google exercise in hardware and software with HTC? Lots. Enough to make Huawei, its first choice as hardware partner, decline to accept Google's terms on the Pixel phone. But this control by Google on hardware is far from ended it seems. Why? Because, for example, it is making efforts internally to make its own processor and not rely on buying in Qualcomm's solution. That would be similar to what Apple does.
I have read that Samsung hoped to sell 10 million Note 7 devices in the next 6 to 9 months. These have now been pulled from the market, leaving a hole that someone will fill. Reading our site, some have clearly opted to stay with Samsung devices. Some have switched over OS to iOS. But many are buying Pixels. If Google is able to capture a significant share of these lost Samsung Note 7 sales, it can introduce into the wild a critical mass of Pixel buyers many times greater than anything Nexus ever achieved. And this gets Google software in general and in particular, Google Assistant, a key differentiating factor, into many more hands now when Google is keen to grow Assistant's capabilities. Relying on its partners to get its great software to users has resulted in fragmentation and bloatware. This can now change. Might we also see financing options offered by Google soon to get more Pixels in more buyers hands?
Perhaps the next step with be to make Android proprietary, like Apple with iOS?