That's not courageous. That's dumb.
No, its football, not the "staying up at all costs show", nothing more or less. Its entertainment, if everyone played like Stoke, football viewing figures would plummet, people would stop going and the money would disappear.
There is nothing wrong with relegation, its part of football, they got relegated, they'll come back up, they are struggling for football fans in a town dominated by rugby and surrounded by bigger football teams, can you imagine the 19k people that attended this season would do so if they played like Stoke... not a chance.
Stoke are in the premier league, I'll happily watch a Liverpool vs Wigan game, but I'd essentially never go out of my way to watch a LIverpool vs Stoke game, or anyone but Arsenal vs Stoke and even then, chances are it will be a chore. Football is entertainment, nothing more or less, aspiring to be Stoke is pitiful, they are in the premier league, so what, everyone hates watching them, whats the point?