I can understand why they've not cut prices in one respect and I don't think it's because it devalues the brand but more to do with the issues when they move to their new ground. Prices were already going to increase from the old WHL prices so if they cut them for a season, the increase would appear even greater. Giving out free tickets to schools isn't going to do any harm though - a full stadium is better for the brand than an half empty stadium. It will also help them grow their fan base moving forwards.An educated guess, lowering prices considerably for a EPL game would devalue the brand ? As I say an educated guess. Whats the attendance out of interest ? 55K?
Re the comments about it being a school night, fair enough but I don't just mean primary school kids. I'm sure there's plenty of 14, 15, 16 year olds that could have gone. I used to regularly take the afternoon off school and not get home until the early hours of the morning to go watch Liverpool play midweek.