Nvidia should enjoy the small performance advantage the 1060 has right now because it wont last, Nvidia's performance never does.
Nvidia have lost their performance in DX11 on Kepler where they have the advantage, this is very different, this time round with new API's its AMD who already have the advantage and as time moves on in the near future AMD's lead will grow and grow and grow.
I wouldn't buy a 1060 over a 480, yes right now it is quicker overall but its old tech stuck in the hear and now if not already the past, the 480 is the way to go.
Nvidia have lost their performance in DX11 on Kepler where they have the advantage, this is very different, this time round with new API's its AMD who already have the advantage and as time moves on in the near future AMD's lead will grow and grow and grow.
I wouldn't buy a 1060 over a 480, yes right now it is quicker overall but its old tech stuck in the hear and now if not already the past, the 480 is the way to go.