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GTX 1070 - any takers?

Are they all pre-orders on OCUK? They were in the screenshot above so far as I could see. Is there no actual stock in?
 
£850 1080Ti, you heard it here first!

Any why not if they can get away with it?

As someone else said, it's all AMD's fault for failing to compete. Remember the Titan X was around £1k, the only reason the 980Ti was as cheap as it was (with similar performance) was to head off the Fury X.

Right now they have no threat from AMD so they're pricing their new cards accordingly. If AMD launch something very competitive on price/performance then they'll drop prices accordingly. Never did this happen more so than with the GTX280 in 2008 where the price was pretty much halved after AMD disrupted their plans and caused a massive stink with those who'd paid the original price.
 
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