I'd go MSI if air cooling. Their fans seem to be the best in terms of idle noise/speed and especially start up. I had a 1080Ti gaming x and you couldnt even hear the fans start up. Unlike a lot of cards which go from 0-1000rpm in 0.1seconds flat, drop temp by 1-2c, fans turn off, then repeat constantly. Quite a few cards do this not just gigabyte. One of my reasons for air cooling.