Depreciation is only insane because DFS are selling £250 sofas for £1000 in the first place.
somewhat unlikely that the total cost of selling a sofa to a member of the public is only 25% of the retail cost......
much like fast food restaurants the cost of the materials may only be a small percentage of the total cost but staff, warehouses, showrooms, transport etc all add up.
a half year pre tax profit of 16.7m on gross sales of over 1bn suggests the profit margin is quite low on furniture sold....
https://www.retail-week.com/sectors...les-rise-in-half-year-results/7019798.article