You all sound like smack-heads!
Personally, I can't stand the idea of wow/most other MMOs. They're nice to play and can be fun, but the time they demand is ridiculous.
I can play what I like to call 'real' RPGs for hours on end, because they have a constantly moving story line and you don't have to put in silly time to get anything out of it.
Though when I do go through an RPG, I do like to do everything in it I can, but it's on my own schedule, I come and go as I please.
Then the monthly subscription, I'd see it as paying for something you're not actually getting. You're paying ( what is it for wow? £10?) montly to waste your own time doing things that won't really benefit you.
I play my RPGs because I think the story is great, and that's why I play them, but I wouldn't want to pay money to waste my time on grinding away when it won't really result in anything but a bigger e-peen/ego from within the game.
There's nothing to be proud of being the best on a server in my opinion, it just shows you've wasted a huge amount of time for something that you haven't really got.
Anyway, rant over

I just really dislike the idea of MMOs and the time they suck up in my opinion, I'd love to play the matrix online to see what the story is like, but I'm not paying and putting in masses of hours for little gain.