They really aren't, if anything they are highlighting that anyone can make a claim and pretty much in every single match you could find just about every single player, referee, linesman and fan guilty of using abusive language.
If at some point everyone accuses everyone, someone will start saying either, just let it be, or bad language won't be tolerated full stop, it can ONLY be one or the other. Picking people up for one word and not another, when both are being used in an intentionally abusive mannor is simply not on.
The fact that some people think Terry should have been fired for Chelsea to make a complaint is ridiculous. By the same logic no team could ever ask for another player to get a red card for a bad tackle, if someone on their team had received a red for a bad tackle previously...... which is obviously completely stupid. As is the reasoning that Chelsea can never complain, and should fire Terry, because they've also made a complaint.
The ONLY way that logic would stand up is if Chelsea asked for treatment that was not what Terry received. Terry got a ban, a fine and a club fine afaik, have they asked that Clattenburg be fired? If not then they haven't actually suggested that a bit of a abuse is worthy of being fired, then how can you suggest that they should have fired Terry.
It sounds good, if you WANT to say something bad just because its Chelsea/Terry, but if you think about it for like, 3 seconds, you realise its completely ridiculous what you're suggesting.
If they were asking for Clattenburg or whoever else to be fired for the same behaviour Terry wasn't fired for, they'd be hypocrites, they haven't done this though. They've actually only said, well if people are going to highlight abuse, then we aren't going to be the only ones found guilty. If Terry, their captain can be banned for onfield abusive language, then Chelsea will point out everyone who uses bad language against them, its actually both fairly pointed, and should result in either people stopping being cry babys as people realise that everyone chats **** all game and everyone could have a complaint against the basically every single game they've ever played, or they'll actually enforce no swearing rules throughout every game, either situation is good frankly.
Chelsea are merely playing the game they were dealt, if people can target their players and get them bans, for things just about every player does, then they can do it too.
Terry used vile language to Ferdinand, Ferdinand used vile language to Terry, neither are racist, both are just ****'s.