How do you square the circle...

Dirk Diggler · 8 Nov 2019 at 07:44

Haggisman said:
This, can't say I've ever seen an advert that's made me want to buy something.

Plenty that have put me off companies for life however, will never give safe style, cillit bang, go compare, money supermarket, we buy any car etc. my business, purely based on their adverts, (and many more, those are just the ones off the top of my head)

You have effortlessly listed the products that you wouldn't buy as a result of advertising, but what about the products that you did buy? How many of the products that you have listed would you actually make a purchase decision on anyway? Cillit Bang?? WeBuyAnyCar? Who did you opt for instead of them? I'm suspecting the answer might be no one, because you weren't interested in the product or service in the first place. This is not evidence that advertising has no effect on you, it's a list of adverts that annoy you.

Think of the last purchase decisions you actually had to make, and think about why you chose one product over the other. Can you honestly say advertising and marketing played no part?

mrochester · 8 Nov 2019 at 07:48

String said:
You have effortlessly listed the products that you wouldn't buy as a result of advertising, but what about the products that you did buy? How many of the products that you have listed would you actually make a purchase decision on anyway? Cillit Bang?? WeBuyAnyCar? Who did you opt for instead of them? I'm suspecting the answer might be no one, because you weren't interested in the product or service in the first place. This is not evidence that advertising has no effect on you, it's a list of adverts that annoy you.

Think of the last purchase decisions you actually had to make, and think about why you chose one product over the other. Can you honestly say advertising and marketing played no part?

The last big purchase I made was a second hand iPad mini 4. I bought it because it's the best 8" tablet you can buy. No advertising required.

I bought some jeans from Tesco the other day because a) I've been looking for black jeans in my size for ages, b) they are pretty cheap at Tesco and c) I was at Tesco. No advertising required.

Dirk Diggler · 8 Nov 2019 at 10:11

mrochester said:
The last big purchase I made was a second hand iPad mini 4. I bought it because it's the best 8" tablet you can buy. No advertising required.

You couldn't have picked a better example, literally one of the biggest marketing genius' of our time.

mrochester · 8 Nov 2019 at 10:35

String said:
You couldn't have picked a better example, literally one of the biggest marketing genius' of our time.

I didn’t buy it because of advertising, I bought it because it’s the best tablet.

Dirk Diggler · 8 Nov 2019 at 11:06

mrochester said:
I didn’t buy it because of advertising, I bought it because it’s the best tablet.

Says who, Apple? Think about it, what makes it the best?

I'm not trying to goad you with my opinion, I'm genuinely asking you to consider why you think that Apple tablet is the best. It's the very crux of what we're talking about; marketing so surreptitiously slick that we're convinced that we've come to our own conclusions, completely unaided.

glenimp617 · 8 Nov 2019 at 11:26

String said:
Says who, Apple? Think about it, what makes it the best?

I'm not trying to goad you with my opinion, I'm genuinely asking you to consider why you think that Apple tablet is the best. It's the very crux of what we're talking about; marketing so surreptitiously slick that we're convinced that we've come to our own conclusions, completely unaided.

Let's be honest, as far as tablets go, nothing comes close to an ipad.

Dirk Diggler · 8 Nov 2019 at 12:14

TheOracle said:
Let's be honest, as far as tablets go, nothing comes close to an ipad.

I can just hear Steve Job's voice when I read that.

I bought an iPad Pro a while back, and gave it to my wife a week later. I then bought a Samsung Tab S4 to replace it, and ended up selling that on MM here. I now have a Samsung S5e which I've settled on as it's perfect for my needs.

iPads are not the best. Neither, are Samsungs.

The best is subjective, and as consumers we have decisions to make every time we make a purchase. Those decisions are constantly influenced, sometimes long before we even know we're going to buy the item in question.

You say nothing comes close to an iPad, I can tell you that from my personal experience Samsung screens beat them with ease.

mrochester · 8 Nov 2019 at 13:06

String said:
Says who, Apple? Think about it, what makes it the best?

I'm not trying to goad you with my opinion, I'm genuinely asking you to consider why you think that Apple tablet is the best. It's the very crux of what we're talking about; marketing so surreptitiously slick that we're convinced that we've come to our own conclusions, completely unaided.

ios makes the iPad the best tablet. No need for android. It’s the software that makes a tablet.

Dirk Diggler · 8 Nov 2019 at 13:28

mrochester said:
ios makes the iPad the best tablet. No need for android. It’s the software that makes a tablet.

I can't really add much more than I have, only to add that your post once again reads like an Apple tag line.

There's a reason why you think other tablets aren't even worth your consideration, and that thought process cost Apple a lot of money. The rewards for them are obvious; it was money well spent. That's the power of advertising & marketing, and that's why it's one of the largest, most lucrative industries in the world.

mrochester · 8 Nov 2019 at 13:29

String said:
I can't really add much more than I have, only to add that your post once again reads like an Apple tag line.

There's a reason why you think other tablets aren't even worth your consideration, and that thought process cost Apple a lot of money. The rewards for them are obvious; it was money well spent. That's the power of advertising & marketing, and that's why it's one of the largest, most lucrative industries in the world.

the reason why other tablets aren’t worth consideration is because android isn’t as good an OS as iOS is. And I know that from using both. Why would I deliberately get a worse software experience? No advertising required.

Burnsy2023 · 8 Nov 2019 at 14:06

mrochester said:
the reason why other tablets aren’t worth consideration is because android isn’t as good an OS as iOS is. And I know that from using both. Why would I deliberately get a worse software experience? No advertising required.

You're making a lot of statements without explaining why. Why is iOS better than android on a tablet platform in your opinion? What features does it lack? What experience is worse and why?

mrochester · 8 Nov 2019 at 14:10

Burnsy2023 said:
You're making a lot of statements without explaining why. Why is iOS better than android on a tablet platform in your opinion? What features does it lack? What experience is worse and why?

no google harvesting my data for advertising purposes.

proper tablet apps.

integrations and cross working between other iOS and Mac devices.

safari with adblocker.

And if you have one with it, Face ID.

Haggisman · 8 Nov 2019 at 14:21

String said:
You have effortlessly listed the products that you wouldn't buy as a result of advertising, but what about the products that you did buy? How many of the products that you have listed would you actually make a purchase decision on anyway? Cillit Bang?? WeBuyAnyCar? Who did you opt for instead of them? I'm suspecting the answer might be no one, because you weren't interested in the product or service in the first place. This is not evidence that advertising has no effect on you, it's a list of adverts that annoy you.

Think of the last purchase decisions you actually had to make, and think about why you chose one product over the other. Can you honestly say advertising and marketing played no part?

Dettol, and I traded my car in at a dealer.

I didn't say that advertising has no influence on me, I said it's generally a negative one, there's a massive difference, and I know they say that no publicity is bad publicity, but unless the aim of your marketing campaign is to get less customers, then I'm going to have to disagree.

Last big purchase decision: 5700xt, bought because of a combination of reviews and price/performance ratio, can't say I've ever seen an advert for one

Before that, honestly struggling to think, 99% of my purchasing decisions are based around procuring whichever item is the most appropriate for my needs, from wherever has it for the best price/service combination

mrochester · 8 Nov 2019 at 14:26

Haggisman said:
Dettol, and I traded my car in at a dealer.

I didn't say that advertising has no influence on me, I said it's generally a negative one, there's a massive difference, and I know they say that no publicity is bad publicity, but unless the aim of your marketing campaign is to get less customers, then I'm going to have to disagree.

Last big purchase decision: 5700xt, bought because of a combination of reviews and price/performance ratio, can't say I've ever seen an advert for one

Before that, honestly struggling to think, 99% of my purchasing decisions are based around procuring whichever item is the most appropriate for my needs, from wherever has it for the best price/service combination

exactly the same for me. I don’t buy anything I don’t need or want.

G-MAN2004 · 8 Nov 2019 at 14:29

mrochester said:
People hate adverts and don’t want to see them.

People also don’t want to pay for things.

How do you square it?

I know it might sound bad, but I simply don't care. They're probably making money off my data anyway.

Dirk Diggler · 8 Nov 2019 at 14:35

mrochester said:
no google harvesting my data for advertising purposes.

proper tablet apps.

integrations and cross working between other iOS and Mac devices.

safari with adblocker.

And if you have one with it, Face ID.

That's very unconvincing, and easily countered. However, this isn't the tablet forum so I don't want to go too far into that (unless you do). What I do find more telling, so far as the subject of this particular conversation is concerned, is this "reason".

integrations and cross working between other iOS and Mac devices.

Seriously, you can't recognise what you've did there?

mrochester · 8 Nov 2019 at 16:07

String said:
That's very unconvincing, and easily countered. However, this isn't the tablet forum so I don't want to go too far into that (unless you do). What I do find more telling, so far as the subject of this particular conversation is concerned, is this "reason".

Seriously, you can't recognise what you've did there?

That’s fine because I have no interest in justifying myself to you. I already know what is what.

Dirk Diggler · 8 Nov 2019 at 17:15

mrochester said:
That’s fine because I have no interest in justifying myself to you. I already know what is what.

I knew you would spit the dummy out. Inevitable really, but you did start the thread and ask the question. You did quote my post originally, so what am I to do? I've took the time to explain my train of thought, but as @Burnsy2023 said earlier, you're just making statements with no substance.

mrochester · 8 Nov 2019 at 17:45

String said:
I knew you would spit the dummy out. Inevitable really, but you did start the thread and ask the question. You did quote my post originally, so what am I to do? I've took the time to explain my train of thought, but as @Burnsy2023 said earlier, you're just making statements with no substance.

im not spitting my dummy out and I don’t care what you think. I’m not here to be lectured about my so-called ‘wrong-thinking’, the discussion point is how to square the circle that is people hating advertising but people also not willing to pay for things.

Slam62 · 8 Nov 2019 at 18:07

Advertising has to happen for products to get exposure. I turn the sound off during adverts, but I appreciate that if people are going to buy anything they need to know it exists.

As for squaring the circle, I'm not sure it is a valid juxtaposition, people do want to buy things.