I really, really wanted the MSI one myself but none were in stock or if they were they weren't available for SAT (yesterday) delivery.
I opted for the Sapphire OC edition as I took a gamble after reading something that, just perhaps, they put the better chips in their premium version. The jury is out but mine is perfect and probably capable of more with a little voltage.
I have been playing BF3 for 2-3 hours straight with my card at 1200/5800 @ 1.176 volts with everything at ultra and HBAO enabled and it hasn't missed a beat.
I am pleased I chose one with a better cooler over stock as this one is quiet and has yet to go over 49% fan speed under auto but leads to temps in the higher 60's gaming and 71c under benchmarks.
There were if you were quick enough, £215 with saturday delivery is what I paid for my MSI, quite a premium but I had no computer without it. Really happy with it!