Well we have a rather large cinema set up at work, put together by a collegue and I on a budget. We have been through four or five projectors in that time, two prior to HD. Back then the step up to 720p was noticable, I was using an older £3k InFocus LP350 projector with a VGA and DVI input, using a PC for 1080i and an EAD Theatervision P dvd player with VGA output, which was great back then, yet moved to a HD65 with a Denon DVD-1740 with HDMI output.
When we moved from Optoma HD65 720p to our 1st 1080p (HD25 I think), well it was noticeable, but not on all material at the distance we were projection, this was within a small cinema size system within an 80ft odd room, I think it's the HD141 we are using now.
I still have the HD65 at home, and when compared to my 1080p Plasma, I am still happy with the quality it provides via BluRay and Tivo, and with games consoles. And there is the crux, with the closure of Blockbusters we rent more online and watch more Virgin Media content, which simply is not up to decent 1080p quality, neither are games consoles. Yet with dvd and bluray via a bluray player, comparing 1080p versus 720p you need to be close and looking for the differences, which usually are not on your mind when simply enjoying a film on anything 80" and above.
The detail is improved, but in many cases easiy overlooked, or insignificant due to media quality, Netflix is not good quality, and as much as my next TV will most likely be a newer 4k UHD type model, it still feels like a waste when movies are still best on BluRay with a majority rented from TV broadband service providers such as Virgin Media and Sky who in my opinion do not offer true 1080p HD quality even with the latest film releases, as can be heard by the sound quality alone, some of these blockbuster films look appaling 10 months later when Virgin media clearly lower the quality, reminding me of 1st generation blocky dvd images.
People see a UHD TV and it's demo material and imediately think better, but the majority are still using Sky and Virgin media with an £80 Bluray player when they upgrade their old 1080p to these UHD TV's.
Through the years we had tangible upgrades, VHS to LD, LD to DVD (well with higher end DVD players), DVD to Bluray. Now we are buying UHD TV's and hoping they will improve our old 1080p and lower quality material because of the lack of UHD quality content and media players.