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Intel Arc series unveiled with the Alchemist dGPU to arrive in Q1 2022

Moores Law is Dead had a guest on his podcast recently that was talking about DX11 draw calls, AMD, Intel and Nvidia.

I remember that and was looking for it, haven't found it yet but this is also quite interesting.

Jon Peddie from Jon Peddie research.

He was making the point that Intel's brand mindshare is such that Intel put anything on the market and make a success of it purely by virtue of fact that its Intel branded, he describes the 7740X HEDT chip that some of us may remember, he didn't think it was much good and yet instantly there was 100 different motherboards for it.

He believes Intel still have that mindshare, he stated earlier in the video that Intel could put this on the market, in whatever state its in, and instantly gain 10% market share.

MLID pointed out that what AIB's, all of them, are saying to him they don't want to work with Intel on this, they don't trust that Intel know what they are doing, and with that suggests that Intel's mindshare is not what it used to be, we all know it isn't, his response to that was to say its questionable, that it takes a long time to get a marketing campaign going and AIB's don't have money to burn, Cognitive dissonance. one of the most recognised market researchers thinks its still 2012, how many rude awakenings do these guys need to actually wake up?

It is interesting to listen to this guy, Jon Peddie research was one of those entities that from 2009 right the way through to about 2018 was publishing articles about how AMD was going to go bust next week, it did make me wonder if these people wrote what they wrote as fact or if they were being deliberately obtuse, because i never felt like that.
I understood AMD's history, i understood the reasons for their situation at the time and i knew what AMD were actually capable of, i think i have my answer, its not malicious, these people simply aren't as smart as they think they are....

Sorry Matt......
 
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AIB have waaay to much NVDA cards to worry about

jon peddle research are the fools saying intel should scrap it's GPU business so anything he says I wouldn't waste time listening to it.

makes me wonder if his BS is one of the "sources" saying intel were going to scrap launching ARC etc, isn't that what moores twit was saying the other day?

meanwhile https://hothardware.com/news/intel-to-take-arc-gpu-show-on-the-road-with-decked-out-gamer-rig

yea sure seems like they are scrapping the whole project :rolleyes:
 
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Good to see Intel start making dedicated GPU’s. Personally I would not touch one for quite a few gens until they sort drivers out, but good luck to them.
 
Good to see Intel start making dedicated GPU’s. Personally I would not touch one for quite a few gens until they sort drivers out, but good luck to them.
They could have been a good stop gap for some of us running ancient cards whilst waiting for next gen, but seems intel is way to slow to market.
Wouldn't expect them to be powerful enough to power anything above 1080 though
 
yea and they already said they would optimise drivers for the top 100 steam games

Right but that's a vague commitment to fix a product flaw in the future.

If it goes on sale today the only guarantee is todays benchmarks. Paying for results that might exist in the future would be insane.
 
You only need to look at how pitiful driver development has been with Xe to know that they're not going to do a good job with Arc.
I'm looking forward to see what they release, and if the price is right it may be tempting to punt the 2070 on. The drivers will eternally be gimped though.
 
The thing that worries me with their drivers isn't even just bad performance, it's that some random old/unpopular game that I want to play just outright wont launch, and it will have little hope of being fixed.

These unfortunately need to be dirt cheap for that kind of a punt, if they aren't then I don't see why anyone wouldn't just pay a little extra for stable performance across the board from one of the other two manufacturers with a proven track record.
 
Right but that's a vague commitment to fix a product flaw in the future.

If it goes on sale today the only guarantee is todays benchmarks. Paying for results that might exist in the future would be insane.
While extra performance in the future is great, this isn't a case of AMD rushing a release and later optimising like crazy (the AMD fine wine thing), but considering Intel's historic approach to fix games (i.e. mostly do nothing) it is not the same thing at all. Whereas with AMD, the only time I would really ever be worried about no fine wine is if I knew their roadmap showed a very major change for the next gen.
 
I remember that and was looking for it, haven't found it yet but this is also quite interesting.

Jon Peddie from Jon Peddie research.

He was making the point that Intel's brand mindshare is such that Intel put anything on the market and make a success of it purely by virtue of fact that its Intel branded, he describes the 7740X HEDT chip that some of us may remember, he didn't think it was much good and yet instantly there was 100 different motherboards for it.

He believes Intel still have that mindshare, he stated earlier in the video that Intel could put this on the market, in whatever state its in, and instantly gain 10% market share.

MLID pointed out that what AIB's, all of them, are saying to him they don't want to work with Intel on this, they don't trust that Intel know what they are doing, and with that suggests that Intel's mindshare is not what it used to be, we all know it isn't, his response to that was to say its questionable, that it takes a long time to get a marketing campaign going and AIB's don't have money to burn, Cognitive dissonance. one of the most recognised market researchers thinks its still 2012, how many rude awakenings do these guys need to actually wake up?

It is interesting to listen to this guy, Jon Peddie research was one of those entities that from 2009 right the way through to about 2018 was publishing articles about how AMD was going to go bust next week, it did make me wonder if these people wrote what they wrote as fact or if they were being deliberately obtuse, because i never felt like that.
I understood AMD's history, i understood the reasons for their situation at the time and i knew what AMD were actually capable of, i think i have my answer, its not malicious, these people simply aren't as smart as they think they are....

Sorry Matt......

Jon was referring to the Intel 740 GPU from 1998.
I wasn't aware Intel had had a stab at entering the GPU space that back then. short but interesting read https://en.wikipedia.org/wiki/Intel740#:~:text=The Intel740, or i740 (codenamed,vendors were still using PCI.


TBH I don't think he is wrong that intel get a chunk of the pie just for turning up.
Calling it mindshare isn't quite right - it implies an awareness and willing choice on the part of the customer, which it doesn't have in the gaming and the professional space for GPU.

More that they are so well established, such that even with their checkered track record the OEMs will put their GPU's into some of their PC and notebook models just by default (knowing they will sell) and which many Joe public consumers will end up buying.
 
A recent LTT chat video suggested that a way in for Intel would be their superior encoder technology. They mooted that streamers might buy an Intel card as a second GPU purely for the encoding. Given Nvidia's success with Nvenc, that doesn't seem such a far-out idea. It would also be a way in to the gaming market: it would only take one streamer to have their gaming GPU fail and continue with their Intel card to give them the opportunity. "You know, gaming on Intel isn't as bad as everyone said..."
 
A recent LTT chat video suggested that a way in for Intel would be their superior encoder technology. They mooted that streamers might buy an Intel card as a second GPU purely for the encoding. Given Nvidia's success with Nvenc, that doesn't seem such a far-out idea. It would also be a way in to the gaming market: it would only take one streamer to have their gaming GPU fail and continue with their Intel card to give them the opportunity. "You know, gaming on Intel isn't as bad as everyone said..."
anyone paying attention knew about the codec months ago but they wouldn't buy a gaming card for it they would buy the cheap card that launched in china first
 
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