I dont understand the talk about the 4790k being a direct competitor CPU to the one mentioned above when its aimed at mini pc's and desktop all in ones.
It's confusing indeed. Intel have confirmed it's aimed at mini pc's and all in ones, though they also confirmed it's an unlocked part.
Intel obviously realise that Z97 owners are expecting a 4790k successor, if this 65w Broadwell-K part is slower than the 4790k then there'll be quite a bit of disappointment.
All will be quickly forgotten once Skylake launches though