I can see why, as what might be viewed as only a matter of pence saving on each CPU adds up when they're selling vast units.
However I think there's a market for some sort of "super" version with soldered IHS. I'd certainly have paid more money for that. Instead I'm going to need to mess about delidding....I can't even put more than 1.25vcore before temps are ridiculous.
Or they could just stop faffing around and deliver a product that is as good as it can be, rather than as cheap as they can make it... Their big CPUs this year have an awful reputation for heat, they're going to have to do something about that sooner or later. Maybe Ryzen+ can deliver enough of a kick in the pants to make them sort it out.