Have you watched the two videos posted 10th November. It's a couple of seconds in most cases, for a markup of at least a third.
When @Gibbo is posting deals that good on the 860EVO it's really worth thinking twice. I'd opt for more capacity or invest the savings in other components like a GPU upgrade.
Yeah, if it's price to performance then for sure something like a 860EVO would be seen as better.
The question was "is NVME worth it"? Again, that would be subjective, and in my usage with the 970 pro it was worth it.
With a recent upgrade of a 9900k, we are talking some pretty fast stuff, but maybe those few seconds with NVME that matter to me might be insignificant to Vidar. I think he could be happy with either of what Gibbo's offering!