Man of Honour
If you read the original link you would see that to achieve those figures NVidia activated the DLSS part of the chip, something which consumers are unable to do according to NVIDIA DLSS gives a marked increase in fps hence the thread title, that the 35% increase quoted might be very optimistic.
This is the DLSS graph in lighter green if the figures quoted are with it enabled then the FPS rate will be lower, potentially quite a bit.
Ray Tracing which is what is quoted in the title is a different tech to DLSS.
With the DLSS figures people have taken the view that the increases will be there if and only if the game devs choose to use it.
The 35% performance increase over the 1080 Ti for a 2080 Ti would be quite possible without DLSS as there are already cards available that can do this quite easily.