Is this the worst advertisement of all time?

[Sankari]

Someone at Apple thought this ad was a great idea. It's getting absolutely destroyed in the comments.

https://twitter.com/x/status/1787864325258162239

I don't think it was a good idea.

 

[Sankari]

Of course it is, it's fashionable to hate on Apple.

Is it fashionable for Apple users to hate on Apple? Because there's an awful lot of Apple users criticising the ad in that thread.

https://twitter.com/x/status/1787897864183759236

https://twitter.com/x/status/1787992484099822012

https://twitter.com/x/status/1788202346712883329

https://twitter.com/x/status/1788238165557293299

https://twitter.com/x/status/1788059534927499339

https://twitter.com/x/status/1788201801168113665

https://twitter.com/x/status/1788207152311460092

https://twitter.com/x/status/1788307044732477639

What do you think is bad about it?

* it's an insult to creativity
* it's spectacle over communication
* it's a shocking waste of creative instruments and tools
* it fails to present a compelling reason to purchase the product
* it focuses on the thickness of the product (as if this is some great achievement) while failing to convey its creative merits
* it's vapid and unimaginative (someone in the comments has pointed out that LG did the same thing years ago, for a phone ad)

That's just off the top of my head. What do you think is so good about it?

 

[Sankari]

Apple has now apologised.

https://twitter.com/x/status/1788720952487854482

“Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,” the company’s VP of marketing communications, Tor Myhren, told AdAge in a statement.

“Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.”