Jay-Z and Beyoncé lose trademark case over daughter Blue Ivy's name

I don't know whether to believe this is disgusting or a great thing for immortalising their daughter.

But for the moment I shall go with the former.
 
King Damager said:
http://www.independent.co.uk/arts-e...ase-over-daughter-blue-ivys-name-8223017.html

Working link

Having read it, it seems like they were going to create a brand named after their child, and wanted to trademark the brand, but didn't get it. However the woman who owns the rights to the name will sell it for a price.

kd
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Seems reasonable, i'm sure Jay-Z and Beyoncé has enough money to make an offer that would be accepted. Why do they think they can just take it for free?
 
Next logical thing for them to do is rename their daughter.

I think Apple would be a nice name.
 
Surely a minuscule bit of research before the baby was born/named would have meant that all this would have been avoided??? They could have called her anything that wasn't already protected.
 
I personally think it's stupid.... trademarking their daughter basically and when there was already a company by that name active two years prior to the birth of said daughter.
 
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