Interesting. Because he's successful he must be admired?
Can you prove that Amazon has a net positive effect on the world?
Does Amazon need to act ethically or just be a success story to be admired? Is success without ethics to be applauded?
If he used his wealth to have you and your family unjustly imprisoned would you still rate him?
Yes that last sentence is very silly. But I just used it to make a point. Why should we admire someone just on the basis of success alone?
By that standard Hitler prior to 1939 was a very successful guy indeed

Note that I'm not comparing Bezos to Hitler, by any means.
Just saying that you have to be more than just rich and commercially successful to be a "legend".