When you struggle to get more than a thousand people through the gates at most Scottish grounds it's a blessing that there is no premiership football readily available at 3pm.
Also like a lot of people, if it's on tv I'll watch it. I spend enough time watching football as it is and the little break between the lunchtime and evening kick-offs lets me get other stuff done on a Saturday!
It's not like I'll boycott watching it or anything like that, the only real concern is what it might do to lower leagues where even small drops in attendances can have a big impact.
Maybe because its nice to be able to go to a pub without having to see football?
Definitely not my reason. If I'm not at the football I'll easily slip into watching the 3pm kick-offs. I just hope it doesn't stop me/others going to matches.