I actually ordered a Gigabyte Aurous Gaming 7 X470 board a couple of days ago from my catalogue company £229, received it today and sent it straight back as when I opened the packaging, there was an MSI X470 Gaming M7 AC in there instead, wasn't too sure about it, I wanted the Gigabyte for the new fin MOSFET heatsink they have on it, the MOSFETs on my current MSI board are like toasters, under prime small FFTs they were at 122oC which is only 3oC away from auto shutdown, especially in this weather we are currently having, and with the fin heatsink, it makes it very easy to attach a 40mm fan I have sitting in my draw to it.
Currently sitting here typing this, so pretty much idle, they are at 48oC and that's with a big fan blowing directly at them, I removed the stock AMD fan from the heatsink and set the up to keep them cool.