Marlboro

[NathanE]

Removing it from the cars for this race is quite a move. They're so desperate to draw attention to it. What with Montezemelo fanning the flames in the week. Now going as far as removing the stickers from the cars? They just want all the TV crews talking about it.

Anything that increases the link between the barcode and Marlboro, their sponsor, is seen as a good thing in their eyes. Because they know that nobody can, legally, touch them...

 

[Lopéz]

Eh? Even I've known this since the barcode was first used by Ferrari!

The barcode has been used by Marlboro for years!

http://www.aceleracion.com/f1/images/mclaren/ProstAlain_McLarenMP4-2B_1985.jpg

 

[rypt]

Ferrari being Ferrari, and making everyone talk about it. Marlboro must be loving it

 

[Bennah]

Ferrari being Ferrari, and making everyone talk about it. Marlboro must be loving it

Exactly. Its a clever move. All eyes and attention will be on them.

Marlboro will be very happy.

Is this a permanent move from Ferrari removing the 'barcode'?

 

[Westyfield2]

The barcode has been used by Marlboro for years!

http://www.aceleracion.com/f1/images/mclaren/ProstAlain_McLarenMP4-2B_1985.jpg

5 Years before I was born

 

[Bennah]

Seen this picture?

http://www.autosport.com/news/report.php/id/83346

Whats with the rear wing? Test wing?

 

[Duke]

They will look a bit weird without it. Seems a bit odd they removed it.

 

[englishpremier]

I'm sure it will come bar. As has been said its not a trade mark of Malboro nor do they own the copywright, so they could never been prosecuted for it.

I think its a good move to draw attention to something that otherwise would be over looked. The respective PR guys deserve a hefty raise. Top stuff. Too bad the only major publicity my clients got was when they killed someone in one of their packing machines lol

 

[JonnyT]

Personally I've always had more of an issue with the way Ferrari dropped scarlet in favour of Marlboro red since they got together